So You Want to be a Seller Superstar??

Whether you are seasoned seller or new to the field, The Wheel is a unique platform for sharing and selling educational resources. Although there is a learning curve, following the steps below will ensure your first, or your 101st sale is easy. Remember, selling resources online is not a sprint but a marathon. You will not get rich quick, but if you follow these guidelines, you have the chance to be a substantial seller. Although it is not entirely a passive income, The Wheel is open 24 hours a day, 7 days a week. You have the opportunity to make sales while you are out with friends, watching a movie, studying, marking, or working in your other job.

And...to make life easier, we have even narrowed it down to only 8 because we know that everyone is busy!!

 

Tip 1 - Copyright and Proofreading

Proofread everything more than once!

It seems fairly obvious. If it isn’t yours, you can’t sell it! Although we covered this in an earlier blog post “How to become a Teacher Author”  we thought it was something we should lead with again. Always make sure that you have permission before you start selling anything. Your resource will be taken down, your store may be shut down, and there could be criminal charges or legal ramifications. It is not worth it.

To link with this is a basic rule, proofread your work. Any resource that is full of spelling and grammatical errors will not be received well by the community and be given a low rating. There are many tools to ease the process - like the inbuilt grammar and spell checker available with all Microsoft Office products, or online versions like Grammarly. Both options and there are others, all have the ability to tweak the grammar to suit your style - from strict, to more relaxed. Nobody needs to have the Grammar Police posting comments on your product

 

Tip 2 - Student Focus and Your Niche

Student focused resources are a new and exciting opportunity

The Wheel is open to students and teachers, so make the most of both markets. For many in the Junior years, the concept of selling to students is very foreign. They never have any money!! But the focus should be more on designing tasks, booklets and activities for their parents. Do children in Year 3 have a National test? Is there a Selective School examination that students need to sit before they can enter the school they want? Are there National Literacy and Numeracy standards that must be met before a student can progress? These concerns have led to more and more parents seeking to tutor for their child in the younger years.

In senior years, students are already selling and swapping notes on social media. They are clamouring for summaries, infographics, chapter reviews, book reviews, examples, exemplars, and diagrams. The true potential for students is that every year, the cohort changes, but the requirements, stresses, and concerns do not, making your product valid every year until the syllabus or subject changes.

Finding your particular niche will also make your products stand out. Are you passionate about Literature or Special Education? Do you have a focus on Chemistry, STEM, or project-based learning? Are you adept at clipart and short activities? Whatever your main focus is, stick with it, especially in your early stages of selling. Going too broad too soon and casting a wide net is not always the best way to go.

 

Tip 3 - Setting up your Profile

Your Profile is just as important as the resources you have available

Your profile is the window to you and who you are. Many users will read about the seller before they will become a repeat buyer. Adding a profile image and a banner will make your store stand out, otherwise, you will have The Wheel logo, although we do like our logo, it doesn’t necessarily represent who you are. Linking your social media pages and writing a brief history is also an excellent means to build rapport and connect with your customers. Your goal is to have users wanting to come back and see what else you have shared. You can also connect with your buyers within The Wheel for that extra personal touch.

 

Tip 4 - Short and Long Descriptions

Use your hook before you go all out

There are two types of descriptions available. The Brief Description is the first few words or lines a user sees on the homepage. It is, realistically, your “hook”. So make it short and clear. Use keywords that a person would be looking for in any search engine, as well as one or two emotional words (best, top, skilled, necessary etc).

The Detailed Description is where you can let loose. Describe in detail the product so that it limits the number of questions, and the buyer has a full understanding of what the resource is all about. Dot points are an excellent way to summarise or simplify. You can also include links to similar resources to help with cross promoting. Don’t forget you can use different fonts, colours, and headings to really stand out.

 

Tip 5 - Cover Pages and Consistent Templates

Producing resources that have a similar feel to them will help users identify your work

A cover page should best represent your product. Never underestimate the ability of a good cover page - ask any publisher the importance of a book cover. If you are not adept at Microsoft Publisher, Canva is an excellent online tool that has many examples and templates you can use and save. Ensure that the cover page reflects the resource accurately, as well as the end user. There is no point designing a beautifully ornate cover page for a senior product when a minimal design will work.

To go with your great new designs is consistency. Every successful seller, or business for that matter, is consistent in its output. Choose fonts, styles, colours, layouts etc and set up a template or two. That way, if you develop a series of resources and then bundle them together, they will naturally look like one large resource. All major brands have 1-5 colours that use repeatedly so that customers immediately recognise them. This is exactly the same for sellers.

 

Tip 6 - Pricing

Choose a pricing strategy and stick to it

The reality is, pricing isn’t that hard. Many people stress and struggle over what to charge for a resource. The biggest issue is more about the target market than the actual price. If you are selling to senior students, they often will happily spend on average, up to $10 without too much concern, and teachers will spend over $50 for a long-term, reusable resource. Whatever you choose, find a strategy and stick to it. If you are selling a large resource for a high value, consider reducing it to smaller sections or parts, and then bundle the resource at a reduced price. Therefore you can receive more sales from the same resource.

 

Tip 7 - Images

A picture speaks a thousand words

Images speak a thousand words. We love to quickly check something out and first impressions are important. Adding a “Hero Image” or main image is very important to buyers as they are able to get a glimpse into what the resource is all about before they read the description or connect with your product. You can add as many images as you need, although we recommend no more than 5. One to two should be enough. If you need more, consider designing a collage. Again, programs like Microsoft Publisher and Canva are of great assistance when developing images for your resource.

 

Tip 8 - Samples

Upload any file type like video and gif to make your product really stand out

Our most valuable but under-appreciated tool in The Wheel’s arsenal is Samples. We all love samples. Look at any business that gives away samples and you will find people coming from near and far to try it out. We believe that selling resources should be exactly the same. How can you show how good a resource is, simply by providing a free resource elsewhere. It’s like offering a “lite version” or try before they buy. You can upload any file type here. Be creative. Add a gif of all your photos so they automatically rotate through, or upload a video of how to use your product. Most users will watch a quick video, rather than read a long description! You can also use your video in any social media advertising! So let your imagination run wild as any file type can be a sample.

 

And there you have it, 8 great tips and tricks to selling on The Wheel.

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As always we love to hear your comments, so let us know what do you find to be the most valuable trick or tip to sell your resources effectively?